Mystery Shopper

About Cambridge Bid

Creating a world-class experience for all who visit, live and work in Cambridge, a global city

 

Cambridge is a global city at an important time in its development - seeking to balance the fast-growing business sector, its place as a prime visitor destination and its role as a great seat of education and learning. Its challenges include moving people in and around the city, managing air quality and ensuring it remains a great place to live and work for all. Cambridge BID plays a key role in responding to these challenges.

 

What is the project?

Cambridge BID facilitates two mystery shop visits to participating businesses giving them a unique opportunity to understand how they are viewed by their current and prospective customers.  The project provides businesses with a comprehensive breakdown of the mystery-shop via de-brief sessions as well as opportunities for staff to take part in training that common areas for improvements.

 

There are different categories such as cafes, restaurants, hotels, leisure and retail to name a few and each category has a winner and runner up who receive prizes at the BID Awards evening, which will be in January 2022.

 

We have recently had feedback from our first secret shopper and are absolutely thrilled to say we got 100% in all areas that include, products, image, service, sales, local knowledge and overall impression.

Here are some of the feedback highlights.

Handbags, All Colours of the Rainbow

 

Rainbows are a symbol of hope in many cultures. They appear as perfect arcs, often during a rainstorm when the sun shines onto water droplets, shattering its white light into an array of brilliant colours. (They are actually full circles, but to see the half that falls below the horizon, you would have to view the rainbow from the sky, such as in a plane.) In Christian culture, a rainbow promises better times to come – the Abrahamic god sent one to Noah after the great flood as a sign that people could go forth and multiply without fear of another calamitous drowning. Rainbows are frequently represented in Western art and culture, as a sign of hope and promise of better times to come.

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