2021 is in motion, it’s a brand-new year and we are all looking forward to getting back to normal. We all need something to look forward to at the moment and February has two important dates to add to our already (not) full social calendars!!!

A big date for us here at SageBrown and to our valued Chinese customers is Chinese New Year, starting 12th February. Although we are missing our international residents, students and tourists, we will still be celebrating with you and looking forward to your return to our highstreets. In the meantime, check out some of our best-selling red coloured products below, ideal gift ideas for Chinese New Year celebrations, bringing luck and good fortune for the year to come



Overlapping with Chinese New Year is Valentine’s day on February 14th and in the words of John Paul Young, “Love is in the air”! With local and global restrictions in place, Valentine’s Day may be a little less conventional this year and dinner dates and cinema trips may end up being takeaways and movie nights in, but there are no excuses not to send a gift to someone you love! We’ve included a few of our favourite gift ideas for Valentine’s Day in this blog, perfect for him and for her!

Honour Year Of The Dog
Honour Year Of The Dog

2018 welcomes the arrival of the Year of the Dog. The Chinese zodiac decrees that people born this year are loyal, faithful and courageous. The London celebrations are taking place on 18 February, which is the Sunday following the date of the Chinese New Year (16 February).

Rule The Roost
Rule The Roost

Chinese New Year is a huge festival among Chinese communities in London and around the globe and will be celebrated from Saturday 28th January 2017 onwards for about 2 weeks ending on 2nd February. Each year in the Chinese calendar is represented by one of the 12 animals of the Chinese zodiac. This year is the Year of the Fire Rooster.

Recent Posts